By Will Greenwald. Okay, it's not exactly a new game system to compete with the PS5 and XSX. And unlike KFC, these guys are not joking! You may unsubscribe from the newsletters at any time. And it's a functioning piece of electronics, not some 3D-rendered monstrosity that will only appear in a commercial and nowhere else. It's part art project, part technical demo, and part marketing gimmick. It’s a giant six-pack holder! It's a projector. See? If you click an affiliate link and buy a product or service, we may be paid a fee by that merchant. If you thought the new console season was over just because the PlayStation 5 and Xbox Series X are out, you were mistaken. You can’t even find a place to cop a Cantroller, and Bud Light’s BL6 is currently going for more than $1,000 at auction. I need some more time with the BL6 to see just how goofy we can get with this fascinating hardware. November 17, 2020 3 min read This story originally appeared on PCMag. Unfortunately, the other specifications were not revealed, but we do know that it comes … The design team at Bud Light decided to whip up a new console that combines two of our favorite things: beer and gaming gear. It’s called the BL6, and yes, it will keep two of your beers cold. 2 min read. Bud Light Built A 1-Of-1 Hybrid Koozie-Projector-Console To Benefit Charity. The front two cans are cooling fans, but the middle two are holders for the included game controllers, which are BL6-branded 8Bitdo N30 Pro+ gamepads. The BL6 is touted as ½ koozie, ½ projector & ½ gaming console. He currently covers consumer electronics in the PC Labs as the in-house home entertainment expert, reviewing TVs, media hubs, speakers, headphones, and gaming accessories. November 17, 2020 3 min read This story originally appeared on PCMag If you thought the new console season was over just because the PlayStation 5 and Xbox Series X are out, you were mistaken. It has a built-in Asus projector. Designed to look like a Bud Light six-pack, the game system actually has some pretty decent components under the hood: Intel i7-1065G7 CPU with Intel Iris The brewery is launching BL6, a gaming PC in the shape of a six-pack with a built-in projector and, naturally, a couple of koozies to … Bud Light has released a gaming console of its own dubbed the BL6. It has Intel Iris graphics instead of a beefy graphics card, but it still has enough oomph to play Tekken 7 and Soul Calibur 6. Instead of trying to track down a PS5 Or Xbox Series X, spend your 2020 console cash on the Bud Light BL6. It’s a video game console with two koozies and a projector built in, so you can game wherever you’d like. It’s good for morale. But what exactly is the BL6? The brewer just announced the BL6, the “coolest* gaming console ever.”It’s real, I’ve been playing with one, and the … It features a one-of-a-kind self-cooling aluminum can pack for storing your Bud Lights while you game. The brewer just announced the BL6, the “coolest* gaming console ever.”It’s real, I’ve been playing with one, and the asterisk is a joke about it having a drink cooler inside. The BL6 will have six games, an HD projector, two wireless controllers, […] Meet the BL6, Bud Light’s Game Console It's a gaming PC. The BL6 is a Windows 10 PC equipped with an Intel i7-1065G7 CPU and 16GB of RAM, with a built-in projector, all packed into a big blue case designed to look like a Bud Light six-pack. It's real, I've been playing with one, and the asterisk is a joke about it having a drink cooler inside. The KFConsole Does, Sony Finally Solves the PS4 Game Version Confusion on PS5, Walmart to Restock PS5, Xbox Series X Units This Afternoon, Sony Promises Brighter OLED TVs for 2021 With 'Cognitive Intelligence', Samsung Expands MicroLED TV Lineup, Unveils Neo QLED TVs, The Best High-Tech Gifts for Wannabe Chefs. "Coolest" gaming console ever. Yes, it's a weird beer-selling marketing stunt, but it's also a pretty neat piece of technology in a really eye-catching case. It is unlike anything gamers have ever seen before as it seamlessly integrates love for beer and gaming into one. Bud Light has released the BL6, “the world’s first-ever self-cooling six-pack that also plays video games.” It is one part koozie, one part video game console, and one part projector, and 100% drunken awesomeness. Named the BL6, this crazy contraption takes the shape of a 6-pack of beer and has 16 gigabytes of memory and an ASUS pro Now it’s Bud Light’s turn to bring its own gaming hardware to market. Those six cans on the case are for more than looks. https://www.pcmag.com/news/meet-the-bl6-bud-lights-game-console. Tim Huber. So far, however, it appears to be a real labor of love from Bud Light's engineering team (which is a thing that exists, apparently). His work and analysis has been seen in GamePro, Tested.com, Geek.com, and several other publications. 17 Nov 2020, 2 p.m. Those are drink cooler compartments. Will is also a THX Level I home theater expert and ISF Level III-certified TV calibrator, which ensures the thoroughness and accuracy of all PCMag TV reviews. PCMag, PCMag.com and PC Magazine are among the federally registered trademarks of Ziff Davis, LLC and may not be used by third parties without explicit permission. It's a gaming PC. It's a projector. Now it's Bud Light's turn to bring its own gaming hardware to market. For the gamers who want to crack one open with the boys wherever they go, the BL6 combines console and mobile gaming while offering some unique amenities that the Xbox Series X and PlayStation 5 are lacking. Bud Light has debuted a three-in-one gaming device called BL6. I love drinking beer as much as the next person, and while I don’t usually consume Bud Light, I do have an appreciation for booze companies doing weird video game stunts. It has the form factor of a six-pack of beer. This one-of-a-kind console is shaped like a six-pack of the ubiquitous lager, and has everything you need for a solid gaming session. Published on 11/17/2020 at 4:12 PM. BL6 is a high powered gaming PC unlike any other. Bud Light announces the BL6 — a gaming console with an in-built projector that also doubles as a koozie — with plans to auction it off for charity. Specifically, the PC appears to be a Microsoft Surface Pro or similar system, and the projector is an Asus ZenBeam 720p projector. Will Greenwald has been covering consumer technology for a decade, and has served on the editorial staffs of CNET.com, Sound & Vision, and Maximum PC. But it is actual hardware that exists, that you might be able to buy. This unique design takes the shape of a 6-pack of beer and has 16 gigabytes of memory and an ASUS projector. Budweiser is certainly no stranger to novel marketing projects and campaigns, with the American brewery boasting a long history of noteworthy, idiosyncratic adverts and promotions. It’s not everyday that you see a gaming console from a company that specializes in beer, but the Bud Light BL6 is exactly that. This story originally appeared on PCMag. Bud Light this week announced the launch of BL6, a gaming console shaped like a six-pack of brews with two built-in koozies to keep beverages cold. It has 16 gigabytes of memory and six games, including Tekken 7 and Soulcalibur VI. Bud Light Anheuser-Busch thinks that the best games console is one that can also store a couple of cans of the cold stuff. It’s a projector. I’m not mad at it, though. So far, however, it appears to be a real labor of love from Bud Light's engineering team (which is a thing that exists, apparently). Bud Light BL6 Might be the Coolest Game Console Ever, Even Cools Drinks November 20, 2020 1 Min Read No, this isn’t a gag product, but rather the world’s first ever self-cooling six pack that also plays video games, or at least that’s what Bud Light claims. (My previous favorite entrant in this category: Miller Lite’s “Cantroller,” which was a can of beer you could game with.). That includes two wireless controllers, a built-in 720p DLP projector, and two aluminum koozies. Bud Light Created a Video Game Console That Chills Your Beer While You Play It also sports a built-in projector and six games. It's a giant six-pack holder! Here’s what we know: A one-of-a-kind first-ever beer cooling system to store 12 oz. With a built-in projector and cooler. Nov 18, 2020. In fact, those two games are preinstalled on the BL6, along with RBI Baseball 20 and a few other games. Our expert industry analysis and practical solutions help you make better buying decisions and get more from technology. Bud Light, the beer brand produced by Anheuser-Busch, has created a video game console. Anheuser-Busch‘s Bud Light beer has just decided to jump in on the console war battle between the Xbox and PlayStation 5 — releasing a gaming console of its own. Now it’s Bud Light’s turn to bring its own gaming hardware to market. Bud … Oh, and it's also a beer cooler. How to Free Up Space on Your iPhone or iPad, How to Save Money on Your Cell Phone Bill, How to Find Free Tools to Optimize Your Small Business, How to Get Started With Project Management, 1 in 5 Gamers Bought Their First Console During the Pandemic, Does Your PS5 Include a Built-In Chicken Warmer? Beer company Bud Light has announced its own next-generation gaming console, well, sort of, and it's all for a good cause. Bud Light announced its very first console, the BL6, which is a three-in-one console, koozie, and projector. It's a giant six-pack holder! We'll dig into the system in more depth next week, but I have the basics down after tinkering with it. Bud Light made a video game console that also cools two beers, A few deals to get 2021 started off right, Deals on fitness products, phones, and more, OnePlus is offering a free pair of Bud Z wireless earbuds when you preorder the Nord N10 5G, Plus, grab one year of PlayStation Plus for as low as $30, Sign up for the 2-min read. There’s a new contender on the console wars and the market is heating up, or cooling down. I've been testing a BL6 in my apartment, and Bud Light indeed plans to sell a small number of the systems as charity auctions on ShopBeerGear.com (all proceeds will be donated to the National Restaurant Association Educational Foundation's Change is on the Menu program). The console comes preloaded with six games, including some real classics such as Tekken 7 and Soulcalibur VI. Bud light, the most popular beer brand in the US, makes a one-of-a-kind video game console. Bud Light (yes, the beer brand) has launched its own "next generation" games console, the BL6. Gamers need fuel. Bud Light - the ever-popular US beer brand - has launched its own games console. Category: Tech. November 17, 2020 3 min read . It looks like Bud Light has decided to keep up with KFC, Sony and Microsoft in the console race. They have dubbed it the Bud Light BL6 Gaming Console. The brewer just announced the BL6, the "coolest* gaming console ever." PCMag.com is a leading authority on technology, delivering Labs-based, independent reviews of the latest products and services. It's a giant six-pack holder! Bud Light, the beer brand produced by Anheuser-Busch, has created a video game console. The brewer just announced the BL6, the "coolest* gaming console ever." 1/2 Coozie, 1/2 Console, 1/2 Projector. Now it’s Bud Light’s turn … Even if I can never seem to get my hands on them. Dubbed the “BL6,” the new console is described as “½ koozie, ½ projector, and ½ gaming console,” according to Bud Light’s website. The BL6 is a highly desirable console, but gamers will have a hard … Look, I’m not going to lie to you: I’m not sure why this exists. The console is called the BL6, which according to esports figure Will Greenwald is a “Windows 10 PC equipped with an Intel i7-1065G7 CPU and 16GB of RAM, with a built-in projector, all packed into a big blue case designed to look like a Bud Light six-pack.” I have to be honest, on first read I had no idea what any of that meant so I have to assume that some of you guys will be confused as well. Keep an eye on your inbox! Subscribing to a newsletter indicates your consent to our Terms of Use and Privacy Policy. Now it’s Bud Light’s turn to bring its own gaming hardware to market. If you thought the new console season was over just because the PlayStation 5 and Xbox Series X are out, you were mistaken. By Caitlyn Hitt. The display of third-party trademarks and trade names on this site does not necessarily indicate any affiliation or the endorsement of PCMag. American beer brand Bud Light has introduced the BL6, a custom-designed console that can run modern games like Tekken 7 and Soulcalibur VI while also chilling not one, but two beer cans. Pre-loaded with 6 Bandai Namco games including Tekken 7 and SoulCalibur VI. Beer companies, if you’re reading this, please make more dumb stuff like this. LIKE and SUBSCRIBE with NOTIFICATIONS ON if you enjoyed the video!Don't forget to choose me as your support a creator! PCMag Digital Group. Basically … 18 Nov 2020, 1 a.m. Today might be PS5 release day in the UK, but can Sony's latest keep your drinks cold? Now it's Bud Light's turn to bring its own gaming hardware to market. Anheuser-Busch thinks that the best games console is one that can also store a couple of cans of the cold stuff. You Can Buy These Cheap Webcams on Amazon Right Now, But Are They Any Good. The brewer just announced the BL6, the “coolest* gaming console ever.”It’s real, I’ve been playing with one, and the … The era of new consoles has come with the recent release of the PlayStation 5 and Xbox Series X, and now Bud Light has released one of their own. If you thought the new console season was over just because the PlayStation 5 and Xbox Series X are out, you were mistaken. Sign up for What's New Now to get our top stories delivered to your inbox every morning. Beer company Bud Light just unveiled its own next-generation video game console. By Will Greenwald. But the problem with these devices is that they’re impossible to get. It's a projector. The BL6 is a Windows 10 PC equipped with an Intel i7-1065G7 CPU and 16GB of RAM, with a built-in projector, all packed into a big blue case designed to look like a Bud Light six-pack. But have you heard about the new player in the ongoing console war saga? Also, a suggestion, if I may: next time, make a console that cools more than two beers at a time? Bud’s latest marketing stunt just might be the brand’s most unique to date, with the … Meet the BL6, Bud Light’s Game Console It's a gaming PC. There is a 720p ASUS projector built in the unit so that you can beam your gaming onto a wall, a tent, or just about anything. It’s called the BL6, and yes, it will keep two of your beers cold. If you thought the new console season was over just because the PlayStation 5 and Xbox Series X are out, you were mistaken. Your subscription has been confirmed. Touted as the “cooling gaming console ever,” it’s actually a Windows 10 PC powered by an Intel i7-1065G7 processor, 16GB of internal storage, HDMI, and two USB-A ports. The brewery is launching BL6, a gaming PC in the shape of a six-pack with a built-in projector and, naturally, a couple of … newsletter, is currently going for more than $1,000 at auction. Anheuser-Busch ‘s Bud Light beer has just decided to jump in on the console war battle between the Xbox and PlayStation 5 — releasing a gaming console of its own. The Anheuser-Busch brand's unit features a projector and comes loaded with six games, including Tekken7, Soul Calibur VI and RBI Baseball 20, according to details on ShopBeerGear.com. Anheuser-Busch thinks that the best games console is one that can also store a couple of cans of the cold stuff. The world's first self cooling six pack that also plays video games. Today, Bud Light has announced their latest product and it isn’t beer. It's more than a solid Windows 10 not-quite-gaming PC and a small projector, though. Meet the BL6, Bud Light's Game Console It’s a gaming PC. And the rear two cans? © 1996-2021 Ziff Davis, LLC. This newsletter may contain advertising, deals, or affiliate links. Baseball 20 and a few other games it ’ s called the BL6 to just! 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